Product Information Management
in Product Management

PIM system: single point of truth for product managers

Planning cycles are becoming ever shorter, and demand for controlled communication is rising. Product managers are consequently under great time pressure and also need to ensure that Marketing and Sales only use consistent, up-to-date information. These and further objectives can be achieved easily with 4ALLPORTAL PIM. As a central source for all product data, it supports product managers in every phase. Say goodbye to distributed systems and Excel tables, and integrate your ERP effectively with Product Information Management. This will help you gain valuable time for essential tasks, while raising the quality of your product data at the same time.



At a glance: benefits of our PIM system in product management

  • Full control over the data:

    • Full control over the data: 4ALLPORTAL PIM is the central source of all your product data. Changes are reflected directly in all channels and platforms, and both transparency and data quality improve.
    • Optimized collaboration: Our PIM system greatly facilitates collaboration with other parts of the company, such as Sales, Marketing, and Development. All those involved have access to the required product data.
    • Shorter time-to-market: You can control release processes purposefully and efficiently. In addition, you benefit from numerous automated workflows, enabling you to take new products to the market significantly faster.
  • Up-to-date data on all channels:

    • Up-to-date data on all channels: You ensure that product data are constantly synchronized across all marketing channels. Thanks to this consistency, you will achieve highly effective multi-channel communication.
    • Time savings: Integrate your ERP software with our PIM, automate workflows, and save time.
  • Optimized workflows thanks to integration with ERP and other systems

    As a product manager, you usually manage the basic master data of your products in an ERP system, such as SAP, Oracle, or Microsoft Dynamics. If you wish to continue doing so, you can simply integrate your ERP solution with our PIM system. But we do not just facilitate integration with ERP software; our connectors will enable you to realize links with manufacturers and suppliers as well. Product descriptions and media data from external sources can then be incorporated into your product data with little effort. In addition, the following data suppliers, sources, and recipients can be integrated:

    • Agencies
    • Translation service providers
    • Software for technical drawings (e.g. CAD)
    • Print shops
    • Partners and merchants

    Our open system architecture will allow you to realize end-to-end digital workflows wherever required, thus creating the basis for the digitalization of your product management.

  • “With 4ALLPORTAL and the digital asset management module, we finally have a central system that can be accessed by different departments as a data source. This allows us to maintain consistency in our use of image materials—guaranteed. As a result, 4ALLPORTAL is an essential part of our workflow today. In 4ALLPORTAL, we’ve also found a partner with an in-depth understanding of our processes and a partner who offers dependable support.”
    Ines SchwenderTeam Manager Advertisement
  • “4ALLPORTAL help us structure our media data and manage it from a central location. The software is well-designed and very user-friendly, and the service was always professional. 4ALLPORTAL always had expert answers to our trickiest questions and problems. If we had to do it all again, we would still choose 4ALLPORTAL!”
    Janine BlechschmidtProjekt Management Advertisement
  • “We were looking for a product that’s fast, can be connected directly to InDesign and isn’t licensed per user. That’s exactly what we found in 4ALLPORTAL DAM. It was also important for us to establish good contact with the provider, so that our product feedback would be taken on board and we’d be treated as more than a number. We found this and more in 4ALLPORTAL.”
    Sven FeurerBrand Manager

Facing challenges in product management with equanimity

Product managers are responsible for planning the development of new products to be launched and for the further development of existing products. These tasks are becoming increasingly more difficult, as the numbers of variants, marketing channels, and languages are rising all the time. Added to this is the fact that there are frequent short-term changes to product ranges, prices, and product images to manage. Shortening planning cycles are also putting pressure on product management staff. If product data in such scenarios then also come from different, uncoordinated internal and external sources, it is very difficult to keep to deadlines and fulfil quality requirements. There is also little time left for the actual core task—the creative development of new products.

Our PIM system will enable you to realize efficient management, maintenance, and use of your product data. You will increase your speed of response in product management and will be ideally equipped to cope with the complex challenges of a market subject to constant change. All this is achieved first and foremost through central data storage: As a single source for texts, technical data, images, drawings, documents, videos, product attributes, and further information, PIM simplifies and speeds up access to product data significantly. At the same time, consistent communication at a permanently high level of quality is ensured, and the time-to-market is shortened substantially.

Just the thing for you: our top 3 features for Product Management

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With 4ALLPORTAL PIM, product managers are able to scale the product data management across company departments and systems without any problem. Compared to a manual approach, the error rate will be reduced as well, inefficiencies in the entire product lifecycle will be eliminated, and at the same time, the exchange of product data will be simplified significantly.

Would you, too, like to take advantage of these benefits? If so, allow us to advise you in a free consultation or let a demo bring the performance capability of our PIM solution home to you.