Working From Home During the COVID-19 Pandemic: Digitalization Comes to the Fore

Working From Home During the COVID-19 Pandemic: Digitalization Comes to the Fore

The whole world has been occupied by the COVID-19 pandemic for weeks now. And even if many are looking forward with excitement to the imminent easing of restrictions, the coronavirus will continue to limit our lives for some time to come. Many scientists fear that corona infections could spread seasonally in the future.

The pandemic has affected not only our personal lives, but also our working lives. Countless companies around the globe have had to close their doors temporarily, as have educational institutions such as kindergartens, schools and universities. While the coronavirus has brought things to a complete standstill in many areas of our lives, working from home represents a practical alternative to turning up at the office for many employees.

According to a recent survey of employees in Germany by BVDW (German Digital Media Association), around 46% of companies are not technologically able to perform their work from home offices. If these figures applied to the populace as a whole, almost 50% of the German economy would have to be put on ice. Now extrapolate that to the global economy. 

The survey also reveals that 58% of employees expressly want to work from home. However, it was also emphasized that they expect employers to find solutions in this regard.


Faced with this issue, company directors must find answers to a number of questions:

  • How can internal work processes be handled from the home office?
  • How can tasks be assigned and results be measured?
  • What impact does the decentralized way of working have on our core business?
  • How is internal company data accessed? (keyword: IT rights)
  • What technical requirements do we have to fulfil?

The requirements for companies when it comes to working from home

When setting up a home office, sourcing work devices such as laptops and smartphones usually represents only a minor issue. After all, if company devices are not available, it is always possible to use privately owned devices if necessary.

The real problems usually only come up in the second step when it comes to accessing internal company data or apps. The typical challenges usually fall into the following areas:

  • Setting up VPN access for all employees working from home
  • Access rights to internal company file systems and servers
  • Access to essential company software
  • No processes established for data processing, correction and backup
  • Access to internal company email accounts

Central access to company data & workflow automation

A Digital Asset Management system represents a sustainable solution to the problems listed above. These multifunctional media databases provide easy access to a central filing structure without the need for complex IT processes.

Employees can usually login to such media databases with only a username/email address and password. Access is protected by a customizable roles and rights administration system. This specifies from the start which system paths or files each specific user group is permitted to access. Unauthorized reading or writing access can thereby be prevented from the very beginning. However, not only does this kind of system make it possible to control and provide access to data, it also makes it possible to display the approval, processing and communication procedure.

Working with the DAM system in the home office

Was ist ein DAM

A DAM system represents the central point of access for all employees in the company. To start day-to-day work from home, all you need to gain access to all the necessary documents and information is to login.

Thanks to interfaces with third-party systems (e.g. SAP) it is even possible to automatically populate the DAM with data from outside. Existing workflows and processes can thus be easily displayed in the DAM.

In addition, a large amount of helpful information can be taken from the workflow itself:

  • Who created the workflow?
  • Who is responsible, and who is merely a participant?
  • When is the deadline for the project/tasks?
  • What information was added (when and by whom)?
  • Which documents or files are relevant (attachments)?

In addition, you can carry out all communication directly in the task/workflow. That helps to avoid long email chains, creating instead a central point of communication that is transparent and trackable for all project participants.

A sustainable solution for employees working from home – both now and after corona

Of course, DAM solutions offer the same advantages regardless of the COVID-19 pandemic. If you are interested in other applications of a Digital Asset Management system, you are welcome to attend our DAM webinar or read our DAM whitepaper on the topic.

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Do you want to learn more about the topic "Home Office in times of COVID-19"? Apply now for our free initial consultation - we will be happy to advise you! If you wish, we will also be happy to make you an individual offer.