The ongoing coronavirus crisis is forcing companies to continue exploring new avenues. For most industries, there is no way around embracing the massive expansion of digital processes and offerings as it’s become clear that the physical and digital world are converging. Marketers cannot dodge the pandemic-induced change in customer behavior, either. Those who still want to reach their target group in the most efficient way must make strategic adjustments. In short, the message must be quicker, of higher quality, more personalized and more digital. As a result, certain marketing trends will be particularly relevant in 2021. This article sheds light on which developments will determine what happens next.
- Purpose and sustainability
- Marketing automation
- Artificial intelligence
- Data protection and GDPR compliance
- Content marketing: consistent, high-quality content
- Content recycling
- Digital Asset Management as a central content platform
Let’s dig in a little on each.
If we look at the overall marketing trends for 2021, the following picture emerges -- Companies that put values first while also consistently focusing on their customers’ individual needs will enjoy the greatest successes. This is based on further expanding digitization measures. The goal is to automate marketing processes with the help of software and to further improve the customer experience by using artificial intelligence. Content marketing will continue to hone in on consistency, quality and reusability. Under no circumstances should companies lose sight of the trend towards working remotely. After all, the aforementioned goals can only be achieved with systems that enable smooth collaboration and conveniently provide the required data across spatial and organizational boundaries.
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