The coronavirus pandemic continues into the year 2021. It has already greatly accelerated the digital transformation of many companies, which effected the way they manage digital assets. The most important digital asset management (DAM) trends of 2021, therefore, often involve topics like digital collaboration, mobility, software-supported workflows, data availability and automation by means of intelligent technologies.
In the year 2020, COVID-19 caused a massive change in our economy and the way we work. Within a short time, there was a significant increase in the number of employees working from home. It is now becoming clear that this adjustment in work habits will continue, long beyond 2021 – after the crisis is over. Changes in the ways customers find information and make purchases have also had a major influence on the market for DAM. There has been a large increase in the use of digital services and purchasing methods in both the B2B and B2C segments. This trend has also led to the need for companies to manage a greater quantity of digital assets.
The pandemic has led to a major increase in enterprise digitization, but this process is still far from complete in many organizations. The objective must therefore be to continue to expand digital infrastructure in order to accommodate new working models as well as the changes in customer requirements. Innovative DAM solutions are essential for efficiently managing and using the increasing number of digital assets that organizations are facing during the pandemic and will continue to face after it is over. This applies even to sectors that have managed their content with other, make-shift solutions up to now.
The use of digital asset management is currently on the rise. At the same time, the trends of 2021 clearly show that DAM systems are being systematically refined and improved in order to provide companies with the best possible support and allow them to meet the challenges of the present and the future.
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