Companies wanting to professionalize and optimize their management of digital files and information can choose from several types of software. They will encounter two different approaches that at first seem very similar: DAM (digital asset management) and PIM (product information management). On closer inspection the differences become clear, and in this article we will highlight what those differences are. If you’re trying to choose between DAM and PIM, you should find this comparison especially helpful.
In digital asset management, the focus is on digital files (in general) such as images, videos and logos. A PIM system, on the other hand, concentrates on product-related information. This might also involve photographs and videos but also includes other production information like text and technical data.
Let’s take a somewhat closer look by considering the definition of DAM and PIM software in detail.
The key advantage of digital asset management is that it makes all assets easy to find and use. As a central platform for digital files, DAM eliminates redundancies and time-consuming search processes. The expense of duplicating or newly purchasing files that are in fact already available is also reduced to a minimum. It also guarantees consistent branding with the ability to assign permissions for specific purposes and to approve files for use. This is true even when external partners are involved in the communication processes.
One of the key advantages of a PIM system is that it shortens time-to-market. All product data and associated information is integrated within one platform, allowing companies to react more quickly to changes in market conditions. Updates and product launches become much easier. Catalogs and product ranges can be expanded in a just a short time. One especially helpful aspect is that updates take effect across all channels in almost real time.
PIM is often used in connection with ERP systems. As a central data hub, the PIM system ensures that product data from the ERP is merged with information from external sources. This results in an overall increase in the consistency and transparency of product-related processes.
Last but not least, PIM software optimizes the customer journey by providing the latest product information immediately and in high quality. At the same time, a consistent brand experience is guaranteed across all online and offline channels.
To choose between DAM and PIM, you should first clearly state your objectives, then to define what sort of system best meets your needs. The checklists below will help you reach a decision.
If your company isn’t a pure services provider, you generally have a need for both PIM and DIM features. This is because, in addition to product information, you normally also have digital assets that aren’t directly related to a particular product. In this case, it’s not absolutely necessary to choose one of the two systems. Some combination of the systems is definitely possible.
If you’d like to use a combination of DAM and PIM software, the two systems should come from the same provider. Ideally, the two components will be based on the same platform and seamlessly integrated with one another. This is the only way to ensure smooth workflows without redundancies and discontinuities in the systems used.