It’s that time of year… Christmas is here which means a lot of customers eager to spend, making this season one of the most profitable periods of the year. But how do you prepare your online store for the Christmas trade so that you can fully realize your potential and guarantee everything runs smoothly?
Probably the most important thing is to work on your e-commerce Christmas strategy early. It’s no accident that the day after Halloween brick and mortar stores are decked out for the holidays, and they didn’t begin planning at the end of October. It’s important to define which measures are implemented, and how. You should also consider any problems or difficulties that could arise in the implementation phase so that you can solve them quickly.
These include potential technical challenges. Can the server cope with the Christmas rush without slower loading times? Your IT team should be able to answer that. Of course, it goes without saying that the online store must be accessible and function on mobile devices.
You should also establish your stock levels and determine how secure your product availability is in advance – especially for the items you intend to promote during the run-up to Christmas. This should be clarified internally with your team and externally with your suppliers.
As always, the product information must be complete, categories tidily assigned, suitable images shown and the correct prices displayed. A Product Information Management system is a simple solution that ensures you always have an overview of all product data during the busy Christmas season. It helps enormously with the organization and consistency of product data.
With a PIM system, you bundle all product data in one place, with media-neutral implementation. That benefits not just your online store, but also your website, your social media channels and any Christmas advertising materials through which you’d like to automatically communicate product data. Update description texts and photos of your items in next to no time and let a professional presence move prospective customers closer to a purchase decision.
Of course, a PIM system will also be very useful in e-commerce at other times of the year too:
- Quick seasonal changes (e.g. to the range or to prices)
- Easy to set up product groups (e.g. gift ideas)
- Better quality assurance of product information
- Integration of product descriptions from external sources (e.g. suppliers)
- Easy organization of product data for other point-of-sale channels (e.g. app)
- Improve workflow through the integration of your ERP system
It’s also easy to integrate your Digital Asset Management system into the PIM, thereby making work processes even more efficient. If you’re interested in a PIM system, our sales team will be happy to help with a no-obligation initial consultation.
We wish you a wonderful Christmas and great success with your digital Christmas trade! Stay healthy!
Would you like to learn more about the topic "An E-commerce Christmas/PIM"? Apply now for our free initial consultation - we will be happy to advise you! On request, we will also be happy to make you an individual offer.