Product Information Management:
The perfect product data

Product information management (PIM): add to, create, manage and optimise media-neutral product data

Refine and qualify your product information with our product information management (PIM) software. Enrich your product data with additional photos, videos, supplier data and texts to strengthen your prospective customers’ purchase decisions. With the PIM system, you can also automatically decide which product information you communicate via which channel and in which format – quickly, simply and centrally in a single location. This will help you avoid publishing incorrect product information, increase data quality, reduce your data sources, manage your product data in a blink, and save precious time.



  • Optimise your working processes:

    Integrate your ERP system into our PIM and media asset management system to improve your workflows and save time

  • Reduce the time you spend on data maintenance:

     With the PIM system, you can create, manage and optimise all of your important product data in a single, central location

  • Improve your point of sale:

    With our product information management system, you can offer your customers all the product information they need to make a purchase

  • Advertise more professionally:

    Our PIM will help you to identify the right product information for each sales channel, whether an online store, catalogue or app

  • Avoid mistakes:

    Texts and data can be precisely controlled via the user interface and compared version to version

  • Benefit from clearer structures:

    Manage all product brands and lines in a single PIM system thanks to modular design

  • professional
  • faster
  • more efficient
  • easier

Want to PIM(p) it up? Communicate media-neutral product data with our product information management system

  • Centralised, media-neutral product data management

    If you want to sell products, you need more than just prices. Product descriptions, ad spots and sales texts are also important product information, whether online or offline. However, this quickly leads to chaos for your data and lists. ERP systems like SAP can’t prevent this, as they only provide master data. With our PIM system, we provide a basis for efficient product communications:

    • Organise your product data with a media-neutral solution, i.e. independent of the output medium such as your online store, catalogue, brochure or app, and enrich your master data with further information such as texts, images or videos to prompt your prospects and clients to make a purchase.
    • Simply import your previous product information from Excel or CSV files into our PIM and say good-bye to data chaos.
    • Manage your product data in a single, central location with our product information management module. Add photos, text or videos for each product, change product names individually or across sales channels, and create new product groups with ease.
  • Create and deliver channel-specific product information

     You sell your products through different sales channels and in different countries, which means you need high-quality promotional materials for all points of sale, including product photos and sales texts. However, not every channel features the same product information. If you want to design and maintain all of this multilingually, you soon won’t have time to do anything else. Our PIM system will give you more time and freedom:

    • Create and maintain channel and language-specific product data filtered by medium and region.
    • Create different categories for different sales channels, organise and classify your products as desired, and assign different editing rights to different users.
  • “With the 4ALLPORTAL and digital asset management module, we finally have a central system that can be accessed by different departments as a data source. This allows us to maintain consistency in our use of image materials – guaranteed. As a result, the 4ALLPORTAL is an essential part of our workflow today. In Cross Media, we’ve also found a partner with an in-depth understanding of our processes and who offers dependable support.”Ines Schwender, Team Manager Advertisement, H. Vollmer GmbH
  • “Cross Media used the 4ALLPORTAL to help us structure our media data and manage it from a central location. The software is well-designed and very user-friendly, and the service was always professional. Cross Media always had expert answers to our trickiest questions and problems. If we had to do it all again, we would still choose Cross Media!”Janine Blechschmidt, Projekt Management Advertisement, Production & Graphic, Berlin Tourismus & Kongress GmbH
  • “We were looking for a product that’s fast, can be connected directly to InDesign and isn’t licensed per user. That’s exactly what we found in the 4ALLPORTAL and MAM module from Cross Media. It was also important for us to establish good contact with the provider, so that our product feedback would be taken on board and we’d be treated as more than a number. We found this and more in Cross Media.”Sven Feurer, Brand Manager, Schindler Aufzüge AG + Pascal Monnerat, Marketing Services, click it AG

  • Link your ERP system to the product information management system, simply integrate SAP and MAM systems, and improve your workflows

    Are you satisfied with your enterprise resource planning and content management systems? Great! Then you can quickly and easily connect our PIM to your systems via interfaces to organise your product communications even more efficiently:

    •   Improve your workflows and easily integrate ERP systems like SAP into your PIM to automatically display price information, for instance. This will save time for data maintenance and help you to avoid incorrect product data.
    • Integrate your suppliers and manufacturers directly into the PIM system and quickly and easily receive product descriptions – for a new furniture collection, for instance.
    • Integrate our media asset management module into your PIM to add the right images and documents for your products more quickly and easily.
  • User-friendly and company-specific

     Intuitive programs and systems boasting high usability make users happy and work fun. It’s therefore handy that our PIM system was designed with this in mind:

    • Make editing, translating, adding to and verifying product information child’s play. Use our intuitive user interface to create your content quickly and clearly.
    • Work with your team in the PIM with the same or different access rights – whichever suits your needs.
    • Build a product information management system tailored to your needs – you can create new, comprehensive product categories or product-specific fields and generate the relevant product information with ease.

Free advice

Do you want to learn how to use our PIM system more efficiently? We’d be happy to advise you! Apply now for a free initial consultation incl. a tailored quote.


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