Does your company need a Digital Asset Management system? To be able to answer this question,you need to consider a number of different factors.
The Digital Transformation poses enormous challenges to companies. Not only are processes changing, the demand for digital contents is also growing unremittingly. Customers increasingly expect to see adapted, context-specific, high-quality content describing brands, products, and services. In addition, several channels need to be supplied with high-quality content on a regular basis.
The number of digital files in this scenario quickly reaches a level where you lose track. Finding content then becomes very laborious, images may be published in an incorrect version, or copyright infringements may be committed. Effective collaboration in (cross-company) teams also becomes very difficult.
DAM software can solve these and further problems by ordering, reconciling, and archiving your assets and assisting in their distribution. More and more companies are therefore already using such systems.