Digital Asset Management
für marketing workflows

Marketing resource management: make your marketing workflows more efficient with our 4ALLPORTAL MAM and gain more time for strategic marketing

Whether you’re a marketing manager, product manager or marketing assistant, our 4ALLPORTAL MAM marketing resource management tool will give you more time for what really matters: exploiting your strategic potential. Work on campaigns with other departments and external partners in the MAM and create project folders and detailed briefings. You can comment on photos, designs and documents directly in the 4ALLPORTAL marketing resource management software, insert your change requests and make approvals directly in the system. This will help to boost your workflow efficiency and leave more time for marketing managers like you to focus on strategic tasks.

 


More strategic, integrated, faster: your benefits at a glance

  • Minimise the time you spend on coordinating your work and gain more time for strategic tasks.

  • Manage different service providers via the MAM and maintain an overview of your work.

  • Maintain an overview of rights to image and photo files and guarantee a uniform corporate design.

Work like a professional: workflows that make your life easier

  • Open over 100 different file formats

     Do you have to handle a myriad of different file types in your work as a marketing manager? To view and edit these files, you probably need lots of different tools. Alternatively, simply use our 4ALLPORTAL marketing resource management tool, which really packs a punch and can handle anything and everything:

    • Open over 100 file formats with a single program.
       
    • Generate previews with media reproduction for all file formats.
       
    • Edit and comment on photos, documents, image data or videos in a single tool.
       
    • Quickly and easily convert files into other formats and qualities or extract archive data.
  • Professionally exchange photos with photographers

    Do you need lots of high-quality photographs for your marketing campaigns and want to manage them efficiently? Our 4ALLPORTAL MAM is the perfect marketing resource management system to help you easily find and file your photos:

    • Exchange photos with internal and external photographers via the 4ALLPORTAL.
       
    • Manage images and colour-code them for pre-selection. Or rate them with a star-rating system.
       
    • Create collections of final images or photos for editing.
       
    • Collaborate with different teams across departments using a collection folder, allocate tasks and comment on files.
       
    • Use rights management to decide which MAM features your photographer can use and which metadata they should upload.
  • Optimise your image workflows

    Successful marketing campaigns always require a certain amount of creative work, which has to go through various rounds of feedback and review – leading to several versions of the same file. With our 4ALLPORTAL marketing resource management system, you can minimise unnecessary communications and organise the perfect graphic design workflow:

    • Use your desktop client to drag and drop assets directly into an Adobe Creative Suite program.
       
    • Link the document and data path of your assets in the MAM when working with Adobe InDesign.
       
    • Use the InDesign plugin and view InDesign documents directly in the MAM – without the need to install InDesign.
       
    • Leave comments with change requests directly in the InDesign document in the MAM, saving your graphic designer from trawling through revised PDFs.
       
    • Compress InDesign documents and download them complete with associated images directly as a ZIP file.
  • Maintain control over metadata

     As a marketing manager, do you closely monitor the use of the correct media files for websites, brochures and presentations? Then you’ll know that this is best achieved when each file’s metadata is complete. Our marketing resource management system offers a powerful image database to help you do this and more:

    • Define individual metadata for your assets and add information on the file’s content, location in the MAM, approval status, usage rights, publication in third-party systems and links to other assets.
       
    • Use the audit change history feature to continually monitor metadata and check which users modify them and when
  • Manage asset usage rights and approvals

     Is monitoring copyrights and usage rights for media files a key part of your job as a marketing manager? It’s not rare for the wrong files to be used – for which there are no associated usage rights. With the 4ALLPORTAL MAM marketing resource management system, you can avoid such problems from the start:

    • Use the extended traffic light usage rights feature to signpost the approval status of different assets and inform users about usage rights.
       
    • Use our workflow engine to create an approvals workflow that’s tailored especially to your needs.
       
    • Grant specific individuals defined usage rights so they can download assets.
       
    • Use the usage history feature to monitor when an asset is downloaded by which individual.
  • “With the 4ALLPORTAL and digital asset management module, we finally have a central system that can be accessed by different departments as a data source. This allows us to maintain consistency in our use of image materials – guaranteed. As a result, the 4ALLPORTAL is an essential part of our workflow today. In Cross Media, we’ve also found a partner with an in-depth understanding of our processes and who offers dependable support.”Ines Schwender, Team Manager Advertisement, H. Vollmer GmbH
  • “Cross Media used the 4ALLPORTAL to help us structure our media data and manage it from a central location. The software is well-designed and very user-friendly, and the service was always professional. Cross Media always had expert answers to our trickiest questions and problems. If we had to do it all again, we would still choose Cross Media!”Janine Blechschmidt, Projektleitung Werbung, Produktion & Grafik, Berlin Tourismus & Kongress GmbH
  • “We were looking for a product that’s fast, can be connected directly to InDesign and isn’t licensed per user. That’s exactly what we found in the 4ALLPORTAL and MAM module from Cross Media. It was also important for us to establish good contact with the provider, so that our product feedback would be taken on board and we’d be treated as more than a number. We found this and more in Cross Media.”Sven Feurer, Brand Manager, Schindler Aufzüge AG + Pascal Monnerat, Marketing Services, click it AG

Just the thing for you: our top 3 features for marketing workflows

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