The Munich-based company OSRAM Licht AG is one of the world’s leading lighting manufacturers with 33 factories in 14 countries. At the end of the 2014 business year, the global company employed around 34,000 people worldwide. As an international business, OSRAM is faced with the challenge of sharing media content with all of its marketing staff worldwide to present a uniform brand image – and that’s why the company turned to us in autumn 2013. The company was looking for software that’s as user-friendly as possible, offers numerous search options and can easily be integrated into the existing OSRAM marketing and communication platform. .
Our solution for OSRAM: the 4ALLPORTAL and Media Asset Management module (MAM). For this project, we first adapted our standard product to OSRAM’s unique requirements. This involved setting up predefined user roles, limiting search templates to the customer’s needs and prescribing download options, for instance. Using an interface tool, we then set up a connection between our program and the internal marketing and communication platform. After extensive testing, OSRAM’s 4ALLPORTAL and MAM module finally went live. As a result, the company now has a comprehensive, reliable tool for sharing and searching for media files, enabling it to significantly improve its processes. This has allowed OSRAM to simplify its workflows and guarantee the use of uniform marketing content throughout the company.
“The 4ALLPORTAL’s comprehensive features offer us a sophisticated way to organise media data in real-time – whether internally or in cooperation with OSRAM’s partners. During the project, Cross Media offered excellent advice and support, both in terms of technologies and processes. Tailored adjustments to suit OSRAM’s needs were implemented quickly using a solutions-based approach. Cross Media was an incredibly reliable partner that effortlessly combined fun and professionalism while working with us. Today, we’re delighted to have a modern media asset management system that allows us to work so much more efficiently”, says OSRAM..